Jim’s Organic Coffee

Coffee’s rich tradition dates back to the 1600’s when Ottoman Turks began trading the green bean (which, when roasted, yields black gold) with Europeans. This trade led to a coffee revolution in Europe in the mid 1700’s and, as a result of increased demand, coffee growing expanded from the horn of Africa to Asia, the Pacific, Central America, the Caribbean and South America.

Jim Cannell’s coffee odyssey began more than 20 years ago on Wall Street. He happened upon the coffee industry by chance. In his first job as a Wall Street coffee trader, his boss ordered, “OK kid, here’s a desk, pick up the phone.” Thus an odyssey in the green (unroasted) coffee business began and Cannell became a coffee entrepreneur, connoisseur and leader in the organic movement.

Cannell’s first company, The Organic Coffee Company, was sold to Allegro Coffee, now a subsidiary of Whole Foods Markets. His present company, Jim's Organic Coffee, roasts more than 40,000 pounds of coffee beans a month and sells wholesale to groceries, markets, fine restaurants and bakeries, through the website.

Cannell has traveled extensively to coffee origins, giving him an expert perspective on  organic coffee methods and knowledge of how these procedures environmentally and economically affect the farms and farmers.

“Just because a country offers an organic coffee is no reason to put my name on it,” he says. “My selections are based on outstanding and consistent cup quality proven over the years. Sure, we see plenty of samples of coffees with interesting names and funky stories attached to them. Yet, I believe it is the quality of the cup that brings your customers back again and again.”

Jim’s Organic Coffee is

• 100 percent organic

• certified Organic by Quality Assurance International

• certified Kosher

• grown and processed in accordance with the California Organic Foods Act 1990

• grown under shade canopy

• grown farmers who are paid premiums to farm organically

lIn  addition, the company makes significant donations to low-overhead charities, such as Child Aid (promoting children’s iteracy in Central America) and WaterAid (developing clean water solutions in Africa) and matches 100 percent of electricity and gas consumption by purchasing Renewable Energy from wind farms and other sustainable sources across the United States.

The company’s coffee lines include varietal, limited editions, decaffeinated coffees; and flavored.

Visit www.JimsOrganicCoffee.com.

Edited by Patricia D. Sherman

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